Free PDF BookThe Holiday Makers Magazines Advertising and Mass Tourism in Postwar America

Download Ebook The Holiday Makers Magazines Advertising and Mass Tourism in Postwar America

Download Ebook The Holiday Makers Magazines Advertising and Mass Tourism in Postwar America

You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. Download Ebook The Holiday Makers Magazines Advertising and Mass Tourism in Postwar America, this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2012-05-16
Released on: 2012-05-16
Original language:

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp’s The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it “the age of Mobile Man—Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale.” For their part, advertisers understood that selling tourism meant turning “dreams into action,” as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for “authentic” places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality. BibMe: Free Bibliography & Citation Maker - MLA APA ... Using other peoples research or ideas without giving them due credit is plagiarism. Since BibMe makes it easy to create citations build bibliographies and ... News: Breaking stories & updates - News Telegraph Latest breaking news including politics crime and celebrity. Find stories updates and expert opinion. Welcome to Docomomo International Docomomo International congratulates Paulo Mendes da Rocha for the RIBA Royal Gold Medal. The Award was received yesterday 1st February 2017 at RIBA Headquarters ... Play Gravitee Wars Game Free Airplane Games Online Grasp you airplane shooting machine and pick your target. Choose wisely and defeat all enemies in your field view. Play the best Free Online Airplane and Helicopter ... Opinion - The Telegraph 07 Feb 2017 11:17am Comment: Steve Bannon shares a fascist's obsession with cleansing apocalyptic war. And now he's in the White House NEH Events - National Endowment for the Humanities NEH projects have enriched and shaped American lives. Explore and enjoy the story of the first 50 years of the NEH through projects and people Opening Receptions - Chicago Gallery News - Events In response to a nexus of economics that make it increasingly difficult to earn a living as artists obtain higher education and work within colleges and ... Frankfurt - Wikipedia In the Napoleonic Wars Frankfurt was occupied or bombarded several times by French troops. It remained a free city until the collapse of the Holy Roman Empire in 1805/6. Italy facts information pictures Encyclopedia.com ... italy location size and extent topography climate flora and fauna environment population migration ethnic groups languages religions transportation history ... Prelinger Archives: Active Film Collection Title List Prelinger Archives: Active Film Collection rev. August 6 2010. This list contains 3606 titles that are in our active collection. Stock footage from most (but not ...
Download PDF BookGender Heterosexuality and Youth Violence The Struggle for Recognition